Very simple, discrete but powerful. I love ads that tell stories.
(I think you need to click on the photo to read the copy. I scanned this Vespa ad from a broadsheet. Yes, I loved it that much.)
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Edit: Ok, I think clicking on the photo doesn't work. Here's the text. Now, this is a love story.
"She was behind me when I started the band.
Behind me when won my first fight.
Behind me when I aced my exams.
Behind me when I turned down college.
Behind me when I got our record deal.
Behind me when I chose not to fight.
Behind me when I quit the band.
Behind me when I took the job.
Behind me when her parents weren't.
Behind me when I wanted a small wedding.
Behind me when I wanted a big party.
Behind me when I wanted a 52" screen.
Behind me when I mortgaged a house.
Behind me when I started the company.
Behind me when my father died.
Behind me when my partners split.
Behind me when I nearly quit.
Behind me when I restored the business.
Behind me when I reformed the band.
Behind me when I overtook the bus."
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